Privacy Policy

1. Who We Are

This Site is owned and operated by La Cruz Ltd (registered in England and Wales under Company No. 15784611) in coordination with La Cruz Coffee Company, S.A. de C.V. (El Salvador).

For the purposes of applicable data protection laws (including the UK GDPR and EU GDPR), both entities act as Joint Data Controllers responsible for the handling of your personal information collected through this Site:

Primary Data Contact: For any questions or data requests regarding this policy, please contact us here.

2. The Information We Collect

We only collect personal information that you voluntarily provide to us when using our Site. The website now operates as a read-only coffee catalog.

Historical Order Information: We retain records of historical purchases where needed for fulfillment, support and existing obligations. The current catalog does not collect payment information or accept online purchases.

Contact & Inquiries: If you contact us directly via email or an online form regarding green coffee, farm management, or general inquiries, we retain your email address and message content to respond to you.

3. Cookies and Tracking

We do not use non-essential tracking cookies, advertising trackers, or behavioral analytics cookies to monitor, profile, or record your activity on our Site.

Our hosting platform uses strictly necessary technical cookies required for basic site functionality, including maintaining administrator sessions.

4. Lawful Basis and How We Use Your Data

Under applicable data protection laws (including the UK GDPR and EU GDPR), we process your personal data under the following legal bases:

Contractual Necessity: To fulfill and support historical orders and existing commercial arrangements.

Legitimate Interests: To respond to your direct inquiries regarding our coffee, farming services, or brand partnerships.

5. Third-Party Service Providers

We do not sell, rent, or trade your personal information. We only share data with trusted third-party service providers strictly necessary to operate our website and support historical transactions:

• Payment Processors: Securely processing credit card or cryptocurrency transactions (e.g., Stripe, PayPal, or crypto gateways).
• Shipping & Fulfillment Partners: Postal services or couriers to deliver physical goods to your designated shipping location.
• Website Hosting Platform: Infrastructure hosting our website securely.

6. Data Retention

We retain transaction records and contact communications only for as long as necessary to fulfill the original purpose (e.g., shipping your order, resolving customer support issues) or as required to comply with statutory accounting and tax obligations.

7. Your Rights

Depending on your location (including the UK and European Union), you have rights regarding your personal data, including the right to:

• Access the personal information we hold about you.
• Request the correction of inaccurate data.
• Request the erasure of your personal data ("right to be forgotten").
• Object to or restrict the processing of your data.

To exercise any of these rights, please contact us.

8. Complaints

If you have concerns about how we handle your data, please contact us first so we can resolve the issue. If you are located in the UK, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational or legal updates. Any revisions will be posted on this page with an updated "Effective Date."